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Blockchain-based food traceability system and pro-environmental consumption : a moderated mediation model of technology anxiety and trust in organic food product

Duong Cong Doanh; Tran, Thi Van Hoa; Thanh Hieu Nguyen; … - In: Digital business 4 (2024) 2, pp. 1-15

Blockchain technology is increasingly recognized as a transformative tool for enhancing clarity and responsibility in the organic food supply chain, where concerns about product authenticity and safety are paramount. By offering provable and translucent information about the origination,...

Persistent link: https://www.econbiz.de/10015190967

Blockchain technology and consumers' organic food consumption : a moderated mediation model of blockchain-based trust and perceived blockchain-related information transparency

Duong Cong Doanh; Thanh Hieu Nguyen; Ngo Thi Viet Nga; … - In: Journal of Asia Business Studies 19 (2025) 1, pp. 54-78

Persistent link: https://www.econbiz.de/10015327100

Who can you trust? : the curvilinear effects of producer-retailer trust (im)balance in organic food consumption : the moderation role of trust in blockchain technology

Duong Cong Doanh; Vu Trong Nghia; Ngo Thi Viet Nga; Vu … - In: Journal of retailing and consumer services 81 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015123497