Purpose – The blogosphere is an active arena for the communication of topic‐area claims by marketer and non‐marketer sources. Determinants of influence in the blogosphere have not been well documented. The purpose of this paper is to investigate trust in bloggers, in a framework involving...

Purpose – The purpose of this paper is to identify trust‐building signals and signaling patterns of commercial and non‐commercial wine bloggers within a trustworthiness framework and assess prominence of balanced versus unbalanced resource‐based or compensatory approaches for the...