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Does organizational reputation influence the willingness to donate blood?
Mews, Marius; Boenigk, Silke - In: International review on public and non-profit marketing 10 (2013) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10009728487
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Altruistic values, satisfaction and loyalty among first-time blood donors
Boenigk, Silke; Leipnitz, Sigrun; Scherhag, Christian - In: International journal of nonprofit & voluntary sector … 16 (2011) 4, pp. 356-370
Persistent link: https://www.econbiz.de/10009671014
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Under blood pressure - differentiated versus undifferentiated marketing to increase blood donations
Sundermann, Larissa M.; Boenigk, Silke; Willems, Jurgen - In: International review on public and non-profit marketing 14 (2017) 3, pp. 321-340
Persistent link: https://www.econbiz.de/10011916456
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Acquiring potential blood donors in large cities : a preference-based donor segmentation study
Boenigk, Silke; Leipnitz, Sigrun - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 364-393
Persistent link: https://www.econbiz.de/10011627734
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Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M. - 2020
Persistent link: https://www.econbiz.de/10012310817
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Blood donors' usage intentions of donation appointment-scheduling systems during the COVID-19 pandemic and beyond
Saltzmann, Carolin; Boenigk, Silke - In: Journal of philanthropy and marketing 27 (2022) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10013460844