Showing 1 - 10 of 10
Undoubtedly, poverty reduction has become a front-burner issue in development and business agenda. Since its announcement and defense by its advocates as a potent weapon against poverty, the Bottom of the Pyramid (BoP) concept has been bedeviled by controversies. A major controversy is whether...
Persistent link: https://www.econbiz.de/10009793754
In recent years a new debate is emerging about market-based approaches to serve lowincome communities, opportunities in such markets and the role of multinational corporations. This paper aims at providing an overview of low-income markets thereby analyzing challenges that multinational...
Persistent link: https://www.econbiz.de/10010856377
In this paper we seek to explain the causes and consequences of Northern penetration in Southern subsistence markets in order to reach the countless masses at the Bottom of the (Income) Pyramid. To this end we formulate a One-North-Many-Souths model, inspired by the Krugman (1979) North-South...
Persistent link: https://www.econbiz.de/10005150759
In recent years a new debate is emerging about market-based approaches to serve lowincome communities, opportunities in such markets and the role of multinational corporations. This paper aims at providing an overview of low-income markets thereby analyzing challenges that multinational...
Persistent link: https://www.econbiz.de/10005150796
In this paper we seek to explain the causes and consequences of Northern penetration in Southern subsistence markets in order to reach the countless masses at the Bottom of the (Income) Pyramid. To this end we formulate a One-North-Many-Souths model, inspired by the Krugman (1979) North-South...
Persistent link: https://www.econbiz.de/10010712192
Undoubtedly, poverty reduction has become a front-burner issue in development and business agenda. Since its announcement and defense by its advocates as a potent weapon against poverty, the Bottom of the Pyramid (BoP) concept has been bedeviled by controversies. A major controversy is whether...
Persistent link: https://www.econbiz.de/10010322378
Persistent link: https://www.econbiz.de/10014431004
Persistent link: https://www.econbiz.de/10011917561
Persistent link: https://www.econbiz.de/10011905018
Persistent link: https://www.econbiz.de/10011961296