Purpose – This paper aims to apply the logic of bounded rationality to corporate reputation management and explores how constraints posed by bounded rationality impact on firms’ implementation of sustainable supply chain management (SSCM). Design/methodology/approach – This study draws on...

Purpose – This paper applies the logic of bounded rationality to corporate reputation management and explores how constraints posed by bounded rationality impact on firms' implementation of sustainable supply chain management (SSCM).Design/methodology/approach – This study draws on primary...