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Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard; Cova, Bernard - In: Finance reconsidered : new perspectives for a …, (pp. 245-261). 2016
Persistent link: https://www.econbiz.de/10011543064
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Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.; Breazeale, Michael - In: Analyzing the strategic role of social networking in …, (pp. 283-313). 2017
Persistent link: https://www.econbiz.de/10011531130
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Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte; Fantapié Altobelli, Claudia - In: Interaktive Wertschöpfung durch Dienstleistungen : …, (pp. 631-648). 2015
Persistent link: https://www.econbiz.de/10010532535
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The brand in the boardroom : how Ogilvy & Mather reinvented the marketing principles of brand valuation
Seddon, Joanna - In: Journal of advertising research 55 (2015) 2, pp. 146-161
Persistent link: https://www.econbiz.de/10011296212
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New measure of brand equity status of a basketball club
Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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The economics of brand and marketing actives
Baidya, Mehir Kumar; Maity, Bipasha; Ghose, Kamal - In: DLSU business & economics review 27 (2017/2018) 1, pp. 165-174
Persistent link: https://www.econbiz.de/10011948536
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Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria; Backhaus, Christof; Gurzki, Hannes - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
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The effect of brand gender on brand equity
Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; … - In: Psychology & marketing 31 (2014) 5, pp. 371-385
Persistent link: https://www.econbiz.de/10010362505
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Customer based brand equity (CBBE) and the competitive performance of SMES in Ghana
Asamoah, Emmanuel - In: Journal of small business and enterprise development 21 (2014) 1, pp. 117-131
Persistent link: https://www.econbiz.de/10010344879
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Co-creating nonprofit brand equity
Juntunen, Mari; Juntunen, Jouni; Autere, Vesa - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 122-132
Persistent link: https://www.econbiz.de/10010351655