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Social context and advertising memory

Puntoni, Stefano; Tavassoli, Nader T. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 284-296

Persistent link: https://www.econbiz.de/10003486929

When you have to choose between core and new customers : an extreme sports company considers a VIP tier

Bertini, Marco; Tavassoli, Nader T. - In: Harvard business review : HBR 95 (2017) 5, pp. 143-147

Persistent link: https://www.econbiz.de/10011730477

"Emotionalʺ versus"emotioneelʺ: advertising language and emotional appraisal

Puntoni, Stefano (contributor) - 2006

Persistent link: https://www.econbiz.de/10003402313

The substitution strategy dilemma : substitute selection versus substitute effectiveness

Arens, Zachary G.; Hamilton, Rebecca W. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 130-146

Persistent link: https://www.econbiz.de/10011865111

Confidence via correction : the effect of judgment correction on consumer confidence

Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013

At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...

Persistent link: https://www.econbiz.de/10009779799

Confidence via correction : the effect of judgment correction on consumer confidence

Espinoza Peterson, Francine; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10010359883

Advertising-induced embarrassment

Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 71-79

Persistent link: https://www.econbiz.de/10010503334

Methodological issues in cross-linguistic and multilingual advertising research

Weijters, Bert; Puntoni, Stefano; Baumgartner, Hans - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 115-128

Persistent link: https://www.econbiz.de/10011686482

Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations

Puntoni, Stefano; Vanhamme, Joelle; Visscher, Ruben - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 25-41

Persistent link: https://www.econbiz.de/10009009164

Advertising-induced embarrassment

Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - 2013

Persistent link: https://www.econbiz.de/10009736152