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Markenimage - Konzeptualisieru...
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Brand
Markenimage
8,958
Brand image
8,950
Brand management
5,855
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5,855
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5,774
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5,773
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2,748
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1,688
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889
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889
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852
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852
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821
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821
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802
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802
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610
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610
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433
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427
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427
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403
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403
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Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Bang, Nguyen
12
Keller, Kevin Lane
12
Khan, Imran
12
Phau, Ian
12
Fetscherin, Marc
11
Sarkar, Juhi Gahlot
11
Ekinci, Yuksel
10
Guzman, Francisco
10
Melewar, T. C.
10
Rahman, Zillur
10
Loureiro, Sandra Maria Correia
9
Veloutsou, Cleopatra
9
Joshi, Richa
8
Sattler, Henrik
8
Augusto, Mário Gomes
7
Christodoulides, George
7
Davvetas, Vasileios
7
Foroudi, Pantea
7
Gierl, Heribert
7
Johnson, Lester W.
7
Kaufmann, Hans Rüdiger
7
Kumar, Vikas
7
Romaniuk, Jenni
7
Sreejesh, S.
7
Zarantonello, Lia
7
Abratt, Russell
6
Azar, Salim L.
6
Borges, Ana Pinto
6
Brandão, Amélia Maria Pinto da Cunha
6
Dawes, John
6
Delgado-Ballester, Elena
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Eisingerich, Andreas B
6
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Gupta, Suraksha
6
He, Jiaxun
6
Ilicic, Jasmina
6
King, Ceridwyn
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Eidgenössisches Institut für Geistiges Eigentum
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Journal of business research : JBR
191
The journal of brand management : an international journal
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The journal of product & brand management
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Journal of retailing and consumer services
92
European journal of marketing : EJM
42
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
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Marketing intelligence & planning
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Journal of marketing communications
30
Journal of strategic marketing
30
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
27
European journal of marketing
25
Journal of international consumer marketing
25
International journal of consumer studies
24
International journal of hospitality management
24
Journal of the Academy of Marketing Science
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
International marketing review
22
Journal of global marketing
20
Journal of marketing
20
Journal of promotion management : innovations in planning and applied research
20
Cogent business & management
19
Journal of promotion management : JPM
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
Young consumers : insight and ideas for responsible marketers
17
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of Islamic marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Qualitative market research : an international journal
15
International journal of internet marketing and advertising : IJIMA
14
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
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ECONIS (ZBW)
2,794
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1
Negative brand beliefs and brand usage
Winchester, Maxwell
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
Saved in:
2
Superstar brands
Haigh, David
- In:
Intellectual asset management : IAM ; magazine
29
(
2008
),
pp. 31-40
Persistent link: https://www.econbiz.de/10003715630
Saved in:
3
Linking intangible assets to share price
McDonald, Malcolm
- In:
Intellectual asset management : IAM ; magazine
29
(
2008
),
pp. 47-52
Persistent link: https://www.econbiz.de/10003715635
Saved in:
4
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
5
"Uh-oh, where is our brand headed?" : exploring the role of risk in brand change
Sjödin, Henrik
- In:
Tensions of extensions : adverse effects of brand …
.
2007
Persistent link: https://www.econbiz.de/10003759225
Saved in:
6
Konsumkultur und Markenindustrie : ein Beitrag zum Problem der Unternehmensverantwortung
Hellmann, Kai-Uwe
- In:
Zur Verantwortung von Unternehmen und Konsumenten
,
(pp. 77-94)
.
2008
Persistent link: https://www.econbiz.de/10003739420
Saved in:
7
Understanding the relationships between functional, symbolic, and experiential brand beliefs, product experiential attributes, and product schema : advertising-trial interactions r...
Orth, Ulrich R.
;
Marchi, Renata de
- In:
Journal of marketing theory and practice
15
(
2007
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003745463
Saved in:
8
The battle of brands in the Swedish market for consumer packaged food : a cross-category examination of brand preference and liking
Anselmsson, Johan
;
Johansson, Ulf
;
Persson, Niklas
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 63-79
Persistent link: https://www.econbiz.de/10003763484
Saved in:
9
Using product design strategically to create deeper consumer connections
Noble, Charles H.
;
Kumar, Minu
- In:
Business horizons
51
(
2008
)
5
,
pp. 441-450
Persistent link: https://www.econbiz.de/10003766732
Saved in:
10
Maggi Kochstudio : integrierte Umsetzung der Marke an allen Kontaktpunkten
Peters, Andreas
;
Esch, Franz-Rudolf
;
Michel, Manuela
- In:
Best practice der Markenführung
,
(pp. 287-301)
.
2009
Persistent link: https://www.econbiz.de/10003770996
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