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Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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Influences of category structure on brand positioning and choice
Coupey, Eloise
;
Jung, Kwon
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1993
Persistent link: https://www.econbiz.de/10000866006
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Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu
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Narayanan, Sunder
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1996
Persistent link: https://www.econbiz.de/10000957518
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