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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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National brands versus private-labels : an empirical study of competition, advertising, and collusion
Parker, Philip M.; Kim, Namwoon - 1995
Persistent link: https://www.econbiz.de/10000908298
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The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996
Persistent link: https://www.econbiz.de/10000959103
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Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans - 1982 - Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
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Brand equity building for new brands via appropriate advertising symbol selection
Rossiter, John R.; Ang, Lawrence - 1992
Persistent link: https://www.econbiz.de/10000845118
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 1997
Persistent link: https://www.econbiz.de/10000988122
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Memory in advertising : the effect of advertising memory cues on brand evaluations
Keller, Kevin Lane - 1986
Persistent link: https://www.econbiz.de/10000789153
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Erfolgsfaktor Marketing : der Strukturwandel von der Reklame zur Unternehmenssteuerung
Schröter, Harm G. - 1995
Persistent link: https://www.econbiz.de/10001327775
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Öko-Marketing - die Evolution des Markenartikels zur Verbindung von Ökologie und Ökonomie
Müller, Okko - In: Markenartikel : das Magazin für Markenführung 54 (1992) 7, pp. 318-324
Persistent link: https://www.econbiz.de/10001126541
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Advertising in consumer goods industries : durability, economies of scale, and heterogeneity
Thomas, Lacy G. - In: The journal of law & economics 32 (1989) 1, pp. 163-193
Persistent link: https://www.econbiz.de/10001086330