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Brand
Werbung
13,831
Advertising
9,764
Werbewirkung
3,780
Advertising effects
3,726
Konsumentenverhalten
2,872
Consumer behaviour
2,866
Online-Marketing
1,785
Internet marketing
1,780
Theorie
1,372
Theory
1,341
Deutschland
994
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917
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816
Marketing
795
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758
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732
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728
advertising
647
Marketingmanagement
638
Marketing management
619
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550
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549
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477
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461
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461
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450
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438
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430
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403
Zielgruppe
345
Vereinigte Staaten
334
Target group
332
Werbewirtschaft
313
Marktforschung
310
Competition
298
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277
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English
315
German
31
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Keller, Kevin Lane
5
Ko, Eunju
5
Gierl, Heribert
4
Rosengren, Sara
4
Wang, Jing
4
Chioveanu, Ioana
3
Dahlén, Micael
3
Du, Rex Yuxing
3
Hackley, Christopher E.
3
Hayes, Jameson L.
3
Hill, Shawndra
3
Karray, Salma
3
Kennedy, Rachel
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Romaniuk, Jenni
3
Srinivasan, Shuba
3
Wilbur, Kenneth C.
3
Allen, Chris T.
2
Amrouche, Nawel
2
Bauer, Brittney C.
2
Bernritter, Stefan F.
2
Broadbent, Tim
2
Chae, Heeju
2
Chen, Huan
2
Clark, C. Robert
2
Cohen, Justin
2
Dens, Nathalie
2
Doraszelski, Ulrich
2
Draganska, Michaela
2
Dwivedi, Yogesh Kumar
2
Errichiello, Oliver Carlo
2
Faulkner, Margaret
2
Ghosh, Tathagata
2
Gisbergen, Marnix S. van
2
Gould, Stephen J.
2
Haley, Eric John
2
Hartnett, Nicole
2
Heckler, Susan E.
2
Herrmann, Jean-Luc
2
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Campus Verlag
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Information Resources Management Association
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Journal of business research : JBR
15
Journal of advertising
12
Journal of advertising research
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
8
Journal of promotion management : JPM
7
Journal of retailing and consumer services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product & brand management
6
The journal of brand management : an international journal
5
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
European journal of operational research : EJOR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global fashion marketing : JGfM
3
Journal of marketing
3
Report / Marketing Science Institute
3
Advertising theory
2
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of agricultural & food industrial organization
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of international consumer marketing
2
Journal of the Academy of Marketing Science
2
Journal of wine economics
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Quantitative marketing and economics : QME
2
Report / Marketing Science Institute / Marketing Science Institute
2
Schriften zu Marketing und Management
2
The advertising and consumer culture reader
2
The advertising handbook
2
The journal of business : B
2
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ECONIS (ZBW)
345
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91
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
Saved in:
92
Media concentration and consumer product prices
Dukes, Anthony J.
- In:
Economic inquiry : journal of the Western Economic …
44
(
2006
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10003274768
Saved in:
93
Trademarks in advertising and selling
1966
Persistent link: https://www.econbiz.de/10003255260
Saved in:
94
Advertising, brand loyalty and pricing
Chioveanu, Ioana
(
contributor
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003190258
Saved in:
95
The impact of market structure and advertising on brand princing in processed food products
Wills, Robert Louis
-
1983
Persistent link: https://www.econbiz.de/10003022368
Saved in:
96
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
97
Persil bleibt Persil : aus dem langen Leben einer großen Marke ; die Marke Persil in Österreich seit 1985, in Central Eastern Europe, in Deutschland, in der Welt ; eine markentechn...
Springinsfeld, Leopold
-
2005
-
2. Aufl.
Persistent link: https://www.econbiz.de/10002734186
Saved in:
98
Advertising and promotion : communicating brands
Hackley, Christopher E.
-
2005
Persistent link: https://www.econbiz.de/10002411189
Saved in:
99
Brand building on the Internet
Lindstrøm, Martin
;
Andersen, Tim Frank
-
2000
Persistent link: https://www.econbiz.de/10001483601
Saved in:
100
Effects of the private-label invasion in food industries
Ward, Michael B.
;
Shimshack, Jay P.
;
Perloff, Jeffrey M.
; …
- In:
American journal of agricultural economics
84
(
2002
)
4
,
pp. 961-973
Persistent link: https://www.econbiz.de/10001722589
Saved in:
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