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Branding athletes: Exploration and conceptualization of athlete brand image

Arai, Akiko; Ko, Yong Jae; Ross, Stephen - In: Sport Management Review 17 (2014) 2, pp. 97-106

In this study, the current issues of athlete brand management are discussed and the construct of athlete brand image is conceptualized. A conceptual model of athlete brand image (MABI) is developed incorporating three key dimensions: athletic performance, attractive appearance, and marketable...

Persistent link: https://www.econbiz.de/10010777000

Supply chain modelling frameworks for forest products industry : a systematic literature review

Vahid, Saba; Lehoux, Nadia; De Santa-Eulalia, Luis Antonio - In: INFOR : information systems and operational research 54 (2016) 1, pp. 52-75

Persistent link: https://www.econbiz.de/10011507349

Conceptualizing luxury buying behavior : the Indian perspective

Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228

Persistent link: https://www.econbiz.de/10011378279

Discovering surrogate branding via online image development : a case from India

Jain, Varsha; Kitchen, Philip J.; Ganesh B. E.; Garg, … - In: International journal of management concepts and … 12 (2019) 3, pp. 342-359

Persistent link: https://www.econbiz.de/10012105416

Horizontal logistics collaboration : an exploratory study in Morocco's agri-food supply chains

Badraoui, Ismail; Vorst, Jacobus Gerardus Adrianus … - In: International journal of logistics : research and … 23 (2020) 1, pp. 85-102

Persistent link: https://www.econbiz.de/10012203880

The role of control power allocation in service supply chains : model analysis and empirical examination

Liu, Weihua; Wang, Shuqing; Chen, Lujie - In: Journal of purchasing and supply management 23 (2017) 3, pp. 176-190

Persistent link: https://www.econbiz.de/10011730799

Corporate social sustainability in supply chains : a thematic analysis of the literature

Sodhi, ManMohan S.; Tang, Christopher S. - In: International journal of production research 56 (2018) 1/2, pp. 882-901

Persistent link: https://www.econbiz.de/10011877175

Service supply chain management : generalised and applied framework perspective

Chen, Zhixiang - In: International journal of services, economics and management 6 (2014) 1, pp. 63-96

Persistent link: https://www.econbiz.de/10010431277

Exploring positively- versus negatively-valenced brand engagement : a conceptual model

Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74

Persistent link: https://www.econbiz.de/10010358976

What is required for greener supplier selection? : a literature review and conceptual model development

Igarashi, Mieko; Boer, Luitzen de; Fet, Annik Maherholm - In: Journal of purchasing and supply management 19 (2013) 4, pp. 247-263

Persistent link: https://www.econbiz.de/10010227150