//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
~type_genre:"Arbeitspapier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenimage
215
Brand management
89
Markenführung
89
Consumer behaviour
77
Konsumentenverhalten
77
Brand
54
Markenartikel
54
Theorie
50
Theory
50
Deutschland
38
Germany
38
Product quality
20
Produktqualität
20
Internet marketing
18
Online-Marketing
18
USA
17
United States
17
Advertising effects
16
Werbewirkung
16
Beziehungsmarketing
14
Relationship marketing
14
Social Web
14
Social web
14
Corporate reputation
11
Firmenimage
11
Reputation
11
Asymmetric information
10
Asymmetrische Information
10
Estimation
10
Schätzung
10
Wettbewerb
10
Automotive industry
9
Competition
9
Kfz-Industrie
9
Signalling
9
International marketing
8
Internationales Marketing
8
Measurement
8
Messung
8
more ...
less ...
Online availability
All
Free
139
Undetermined
10
Type of publication
All
Book / Working Paper
213
Type of publication (narrower categories)
All
Arbeitspapier
Article in journal
7,833
Aufsatz in Zeitschrift
7,833
Aufsatz im Buch
807
Book section
807
Graue Literatur
287
Non-commercial literature
287
Hochschulschrift
285
Working Paper
213
Thesis
208
Case study
101
Fallstudie
101
Collection of articles of several authors
67
Conference paper
67
Konferenzbeitrag
67
Sammelwerk
67
Reprint
53
Aufsatzsammlung
38
Konferenzschrift
14
Bibliografie enthalten
13
Bibliography included
13
Collection of articles written by one author
13
Sammlung
13
Handbook
8
Handbuch
8
Lehrbuch
7
Conference proceedings
5
Fallstudiensammlung
5
Systematic review
5
Übersichtsarbeit
5
Guidebook
4
Interview
4
Mikroform
4
Ratgeber
4
Bibliografie
3
Textbook
3
Umfrage
3
Accompanied by computer file
2
Elektronischer Datenträger
2
Elektronischer Datenträger als Beilage
2
more ...
less ...
Language
All
English
147
German
62
French
4
Author
All
Burmann, Christoph
29
Bauer, Hans H.
8
Czellar, Sandor
5
Hakenes, Hendrik
4
Loginova, Oksana
4
Motta, Massimo
4
Peitz, Martin
4
Penta, Antonio
4
Aaker, Jennifer
3
Berger, Jonah
3
Blinda, Lars
3
Borkovsky, Ron N.
3
Bronnenberg, Bart J.
3
Ferrara, Laurent
3
Groenen, Patrick J. F.
3
Hackl, Franz
3
Haviv, Avery M.
3
Kügler, Agnes
3
Sauer, Nicola E.
3
Torres, Anna
3
Winter-Ebmer, Rudolf
3
Bacchiega, Emanuele
2
Baumgarth, Carsten
2
Bähr-Seppelfricke, Ulrike
2
Ching, Andrew
2
Cleff, Thomas
2
Colucci, Mariachiara
2
Crass, Dirk
2
Czarnitzki, Dirk
2
Dertwinkel-Kalt, Markus
2
Draganska, Michaela
2
Dubé, Jean-Pierre
2
Dzyabura, Daria
2
Dąbrowski, Dariusz
2
Erdem, Tülin
2
Exler, Stefanie
2
Fischer, Lena
2
Friedrichsen, Jana
2
Fujita, Masahisa
2
Garolera, Jordi
2
more ...
less ...
Institution
All
Centre d'Observation Economique
2
Business Information Centre <Toronto>
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
European University Institute
1
European University Institute / Department of Economics
1
National Bureau of Economic Research
1
Odense Universitet / Institut for Afsaetningsøkonomi
1
School of Business <Ottawa> / International Business Study Group
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
more ...
less ...
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
35
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
10
Working paper series
6
Discussion papers / CEPR
5
ERIM report series research in management
5
Simon Business School working paper
5
Research paper series / Stanford Graduate School of Business
4
Working paper / Institut Universitaire de Management International, Université de Lausanne
4
Working paper series / Department of Economics, University of Missouri-Columbia
4
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
4
Working papers / Wharton School, University of Pennsylvania / Marketing
4
CESifo working papers
3
Document de travail : une publication du Centre d'Observation Economique de la CCIP
3
Les cahiers de recherche / HEC Paris
3
SFB 649 discussion paper
3
Working paper / Indian Institute of Management, Ahmedabad
3
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Arbeitspapiere der Nordakademie
2
Beiträge der Hochschule Pforzheim
2
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
2
Discussion paper / Center for Economic Research, Tilburg University
2
Discussion paper / Centre for Economic Policy Research
2
Discussion paper / Social Science Research Center Berlin (WZB), Research Area Markets and Choice, Research Unit Market Behavior
2
Discussion paper series / Research Institute for Economics and Business Administration, Kobe University
2
Discussion paper series / School of Economics and Finance, the University of Hong Kong
2
Discussion papers / Governance and the Efficiency of Economic Systems
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
Dresdner Beiträge zur Wirtschaftsinformatik
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Munich Business School working paper
2
NES working paper series : working paper
2
Report / Marketing Science Institute
2
Rotman School of Management working paper / University of Toronto Rotman School of Management
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
Wirtschaftswissenschaftliche Diskussionspapiere
2
Working paper / Department of Economics, Johannes-Kepler-Universität of Linz
2
Working paper / National Bureau of Economic Research, Inc.
2
Working paper series / Center for Responsible Business, University of California
2
Working papers
2
more ...
less ...
Source
All
ECONIS (ZBW)
213
Showing
1
-
10
of
213
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Das Image von Nahrungsmitteln bei Jugendlichen unter besonderer Berücksichtigung von Fleisch und Wurst
Kruwinnus, Nicole
;
Ziehlberg, Roland von
-
1997
Persistent link: https://www.econbiz.de/10000977726
Saved in:
2
Quality expectations, reputation and price
Landon, Stuart
;
Smith, Constance E.
-
1995
Persistent link: https://www.econbiz.de/10000979024
Saved in:
3
Images and identities of products and organizations : a semiotic exercise
Christensen, Lars Thøger
-
1997
Persistent link: https://www.econbiz.de/10000987189
Saved in:
4
International competitiveness and industrial policy : wither the developmental state?
Lam, Danny Kin-kong
;
Heslop, Louise A.
-
1993
Persistent link: https://www.econbiz.de/10000973329
Saved in:
5
The effect of green labels on consumer decision making
Björk, Peter
-
1997
Persistent link: https://www.econbiz.de/10000976816
Saved in:
6
Mandatory biodiversity conservation : competitiveness versus green image effects
Koskela, Erkki
;
Ollikainen, Markku
-
1998
Persistent link: https://www.econbiz.de/10000996334
Saved in:
7
An empirical analysis of cigarette addicition
Becker, Gary Stanley
;
Grossman, Michael
;
Murphy, Kevin M.
-
1990
Persistent link: https://www.econbiz.de/10000789097
Saved in:
8
Valuation of brands : a critical comparison of different methods
Kriegbaum, Catharina
-
1998
Persistent link: https://www.econbiz.de/10000658681
Saved in:
9
Stretching firm and brand reputation
Cabral, Luis M. B.
-
1999
Persistent link: https://www.econbiz.de/10001377195
Saved in:
10
Re-modeling the brand funnel model to address changes in consumer behavior : state of the literature and future research needs
Burmann, Christoph
;
Dierks, Alexander
-
2015
Persistent link: https://www.econbiz.de/10011432337
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->