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~subject:"Brand image"
~type_genre:"Bibliografie"
~type_genre:"Reprint"
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Market and marketing analysis...
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The evolution of brands : from signals of quality to storehouses of trust
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The marketing advantages of strong brands
Hoeffler, Steve
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Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784505
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Dimensions of brand personality
Aaker, Jennifer
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2009
Persistent link: https://www.econbiz.de/10003784566
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
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Siguaw, Judy A.
;
Mattila, Anna S.
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2009
Persistent link: https://www.econbiz.de/10003784573
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