//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
~type_genre:"Conference paper"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer behaviour : a practic...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
551
Konsumentenverhalten
551
Beziehungsmarketing
79
Relationship marketing
79
Brand management
63
Markenführung
63
Online retailing
52
Online-Handel
52
Markenimage
51
Einzelhandel
50
Retail trade
50
Theorie
47
Theory
47
Customer satisfaction
46
Kundenzufriedenheit
46
Brand
42
Markenartikel
42
E-commerce
41
Electronic Commerce
41
Internet marketing
36
Online-Marketing
36
Social Web
36
Social web
36
USA
32
United States
32
Deutschland
29
Dienstleistungsqualität
29
Germany
29
Service quality
29
Marketing management
25
Marketingmanagement
25
Handelsmarke
24
Store brand
24
Advertising effects
23
Einführung
23
Werbewirkung
23
Private consumption
22
Privater Konsum
22
Mobile communications
20
more ...
less ...
Online availability
All
Undetermined
37
Free
1
Type of publication
All
Article
49
Book / Working Paper
2
Type of publication (narrower categories)
All
Conference paper
Glossary included
Article in journal
5,305
Aufsatz in Zeitschrift
5,305
Aufsatz im Buch
244
Book section
244
Graue Literatur
104
Non-commercial literature
104
Hochschulschrift
87
Arbeitspapier
77
Working Paper
77
Thesis
66
Konferenzbeitrag
49
Reprint
36
Collection of articles of several authors
18
Sammelwerk
18
Case study
16
Fallstudie
16
Aufsatzsammlung
9
Collection of articles written by one author
7
Sammlung
7
Bibliografie enthalten
4
Bibliography included
4
Konferenzschrift
4
Lehrbuch
3
Festschrift
2
Glossar enthalten
2
Handbook
2
Handbuch
2
Market information
2
Marktinformation
2
Umfrage
2
Amtliche Publikation
1
Beispielsammlung
1
Conference proceedings
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Interview
1
Mikroform
1
Statistik
1
more ...
less ...
Language
All
English
49
German
2
Author
All
Avramova, Yana R.
2
Dens, Nathalie
2
D’Arco, Mario
2
Marino, Vittoria
2
Pelsmacker, Patrick de
2
Abratt, Russell
1
Ahmad, Alaeddin Mohammad Khalaf
1
Aiello, Gaetano
1
Arsena, Ashley
1
Ashoori, Minoo Talebi
1
Awan, Asif
1
Aydın, Hatice
1
Baumgarth, Carsten
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Bihler, Jürgen
1
Breitsohl, Jan Christian
1
Brengman, Malaika
1
Brownlie, Douglas
1
Cara, Corina
1
Chaki, Saptaparni
1
Dash, Satya Bhushan
1
David, Natalie
1
Dermody, Janine
1
Dineva, Denitsa Petrova
1
Eisingerich, Andreas B
1
Emes, Jutta
1
Fahlman, Scott E.
1
Fan, Jun
1
Fatima, Marsel
1
Fauziah, Hujaimatul
1
Fayol-Song, Lingfang
1
Forcheh, Ntonghanwah
1
Foscht, Thomas
1
Frasquet Deltoro, Marta
1
Fudurić, Morana
1
Gao, Xin
1
Garrod, Brian
1
Gatter, M. Shirin
1
Gautam, Shalini
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Journal of business research : JBR
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Journal of marketing management : MM
3
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Intelligent systems in accounting finance and management : international journal
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Online Plus
1
Public personnel management
1
Scientific Annals of Economics and Business
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The IUP journal of management research : IJMR
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
1
more ...
less ...
Source
All
ECONIS (ZBW)
51
Showing
1
-
10
of
51
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Endorsements' effects of one branded service on attitude, purchase intention and intention of recommendation towards the service category
Cara, Corina
;
Tocila, Tudor
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
1
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011478433
Saved in:
2
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
3
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
4
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
5
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
6
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
7
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
8
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
9
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
10
Effect of brand image and brand personality on brand loyalty with brand trust as a mediator
Wirayat, Mohamed Yusuf Faridian
;
Rachmawati, Indira
- In:
Digital economy for customer benefit and business …
,
(pp. 32-39)
.
2020
Persistent link: https://www.econbiz.de/10012227480
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->