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Brand image
Indien
117,252
India
94,701
Konsumentenverhalten
78,406
Consumer behaviour
77,977
Wirkungsanalyse
77,414
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75,308
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34,357
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18,653
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14,922
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14,396
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12,690
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11,915
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10,875
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10,764
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10,742
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10,447
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10,171
Wirtschaftswachstum
9,050
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8,967
Relationship marketing
8,952
Economic growth
8,593
Geldpolitik
8,293
Monetary policy
7,984
Markenführung
7,559
Brand management
7,556
Entwicklungsländer
6,616
Markenimage
6,582
Developing countries
6,147
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5,744
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5,729
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5,725
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Phau, Ian
28
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26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Sarkar, Abhigyan
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Burmann, Christoph
14
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Gierl, Heribert
13
Huber, Frank
13
Sreejesh, S.
13
Fetscherin, Marc
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Jang, Soocheong
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Paul, Justin
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Dwivedi, Abhishek
10
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10
Hollebeek, Linda D.
10
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10
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10
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10
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
355
The journal of product & brand management
246
Journal of retailing and consumer services
224
The journal of brand management : an international journal
214
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
70
International journal of hospitality management
64
The journal of consumer marketing
59
International marketing review
55
Journal of global marketing
54
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
35
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
European journal of marketing
30
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
6,556
RePEc
1
Showing
1
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10
of
6,557
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date (newest first)
date (oldest first)
1
Consumer's risk relieving strategy towards branded
food
outbreak : the case of Maggie noodles in
India
Moovendhan, V.
;
Kumar, Satish
;
Mayank, Kothari
- In:
International journal of Indian culture and business …
18
(
2019
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10012110537
Saved in:
2
How consumer-generated images shape important consumption outcomes in the
food
domain
Coary, Sean
;
Poor, Morgan
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10011472829
Saved in:
3
Peer influence on teenagers' preference for brand name
food
products : the mediation effect of peer identity
Zhang, Hongli
;
Li, Ruiqin
;
Veeck, Ann
;
Yu, Hongyan
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1099-1112
Persistent link: https://www.econbiz.de/10013328234
Saved in:
4
"What brand do you eat?" : the influence of
food
brands within children’s peer groups
Hemar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10011443559
Saved in:
5
The effect of mental availability on snack
food
choices
Stocchi, Lara
;
Kemps, Eva
;
Anesbury, Zachary
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502693
Saved in:
6
A comparison of consumer's choice to brand packaged foods in
India
: an empirical investigation
Malhotra, Gunjan
;
Ranjan, Jayanthi
- In:
International journal of business competition and …
3
(
2013
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10010242141
Saved in:
7
Role of halal literacy and religiosity in buying intention of halal branded
food
products in
India
Khan, Adil
;
Arafat, Mohd Yasir
;
Azam, Mohammad Khalid
- In:
Journal of Islamic marketing
13
(
2022
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012797452
Saved in:
8
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
9
Local brand impact during COVID-19
Sai, Sreeja Nainala
;
Snehamayee, Gowribidanur Matam
- In:
AI-driven intelligent models for business excellence
,
(pp. 199-208)
.
2023
Persistent link: https://www.econbiz.de/10014281386
Saved in:
10
Tourism territorial branding in the conditions of the COVID-19 pandemic (on the example of Ukraine and Poland)
Karyy, Oleh
;
Balyk, Uliana
;
Kara, Nataliia
- In:
Baltic Journal of Economic Studies
7
(
2021
)
4
,
pp. 91-100
Persistent link: https://www.econbiz.de/10013357108
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