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~subject:"Brand management"
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Brand management
Konsumentenverhalten
India
6
Indien
6
Markenführung
4
Brand
3
Consumer behaviour
3
Markenartikel
3
Stahlindustrie
3
Steel industry
3
Brand image
2
Markenimage
2
Abfallwirtschaft
1
Algorithm
1
Algorithmus
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Arbeitsmobilität
1
Armutsbekämpfung
1
Automobilzulieferindustrie
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Automotive supplier industry
1
Bangladesch
1
Bangladesh
1
Betriebliche Kennzahl
1
BoPs
1
Brand identity
1
Celebrity endorsement
1
Celebrity-Werbung
1
Chance constraints
1
China
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behavior
1
Corporate finance
1
Cost management
1
Current ratio
1
Damenbekleidung
1
Decision
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Delphi technique
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Delphi-Methode
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Designation of origin
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English
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Roy, Dilip
4
Banerjee, Saikat
2
Chakladar, Debashis Das
1
Dasgupta, Tanmoy
1
Mondal, Abu Sayeed
1
Panda, Debadrita
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Tewari, Anupama
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Tewari, Rupam
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Cases on branding strategies and product development : successes and pitfalls
1
International journal of business information systems : IJBIS
1
Journal of management research
1
Journal of research in marketing and entrepreneurship : JRME
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Assessment of income group based on features causing decision paralysis
Panda, Debadrita
;
Chakladar, Debashis Das
;
Dasgupta, Tanmoy
- In:
International journal of business information systems : …
42
(
2023
)
2
,
pp. 210-223
Persistent link: https://www.econbiz.de/10014286404
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2
A case-based identification of internal and external issues for branding strategies
Mondal, Abu Sayeed
;
Roy, Dilip
- In:
Cases on branding strategies and product development : …
,
(pp. 1-23)
.
2015
Persistent link: https://www.econbiz.de/10010504697
Saved in:
3
Identification and measurement of brand identity and image gap : a quantitative approach
Roy, Dilip
;
Banerjee, Saikat
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010393861
Saved in:
4
The learning effects of brands : determined through Markovian analysis of brand switching
Roy, Dilip
;
Tewari, Rupam
;
Tewari, Anupama
- In:
Journal of management research
1
(
2009
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003914673
Saved in:
5
Strategic branding roadmap for SMEs operating in business-to-business sector : a study on Indian auto component sector
Roy, Dilip
;
Banerjee, Saikat
- In:
Journal of research in marketing and entrepreneurship : JRME
14
(
2012
)
2
,
pp. 142-163
Persistent link: https://www.econbiz.de/10009758865
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