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Cramer, Tobias - 2014

Persistent link: https://www.econbiz.de/10010402847

Powell, Shaun M. - In: The journal of brand management : an international journal 22 (2015) 9, pp. 715-720

Persistent link: https://www.econbiz.de/10011438489

Karababa, Eminegül - In: Journal of historical research in marketing 7 (2015) 2, pp. 280-292

Persistent link: https://www.econbiz.de/10011376228

Wang, Dingjian; Yamashita, Yuko - In: Hitotsubashi journal of commerce & management 52 (2018) 1, pp. 7-20

Persistent link: https://www.econbiz.de/10012051624

Neuburger, Mary - In: Journal of historical research in marketing 8 (2016) 1, pp. 141-155

Persistent link: https://www.econbiz.de/10011535086

Jones, D. G. Brian; Richardson, Alan J. - In: Journal of historical research in marketing 9 (2017) 4, pp. 329-358

Persistent link: https://www.econbiz.de/10011804987

Moir, Alistair; Read, Eve; Towne, Sophie - In: Journal of historical research in marketing 9 (2017) 4, pp. 535-542

Persistent link: https://www.econbiz.de/10011805006

Williams, Wendy - In: Journal of historical research in marketing 6 (2014) 1, pp. 56-97

Persistent link: https://www.econbiz.de/10010339196

Muehling, Darrel D.; Pascal, Vincent J. - In: Journal of promotion management : JPM 18 (2012) 1, pp. 100-118

Persistent link: https://www.econbiz.de/10009535752

Henning, Robert A.; Witkowski, Terrence H. - In: Journal of historical research in marketing 5 (2013) 4, pp. 418-448

Persistent link: https://www.econbiz.de/10010200718