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~subject:"Brand management"
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Brand management
New product development
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Calantone, Roger J.
10
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Townsend, Janell D.
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Zhang, Yufei
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Zhao, Yanhui
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Baldus, Brian J.
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Cavusgil, S. Tamer
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Huddleston, Patricia
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Hughes, Douglas E.
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Kang, Wooseong
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Journal of the Academy of Marketing Science
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Handbook of research on new product development
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
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Journal of international consumer marketing
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1
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
2
Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
Saved in:
3
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
4
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
5
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
6
Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
Saved in:
7
Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.
;
Cavusgil, S. Tamer
;
Calantone, Roger J.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 3-37)
.
2012
Persistent link: https://www.econbiz.de/10009626902
Saved in:
8
Brand-specific design effects : forum and function
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
Saved in:
9
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
10
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
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