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Internationalizing concept or product? : H. Stern Jewelers in Asia

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Organizational slack as an enabler of internationalization : the case of large Brazilian firms

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Natura - the international expansion of Brazilian cosmetics leader Natura : in search of a European scent

Dornelas, Bettysa; Esteves, Felipe; Carneiro, Jorge … - In: The challenge of BRIC multinationals, (pp. 317-347). 2017

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Managing Multinationals in Brazil: Opportunities and Challenges

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The international expansion of firms from emerging markets : toward a typology of Brazilian MNEs

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Multidimensional assessment of organizational performance : integrating BSC and AHP

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Strategic profiles of Brazilian exporters and performance implications

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Case B Natura – The International Expansion of Brazilian Cosmetics Leader Natura: In Search of a European Scent

Dornelas, Bettysa; Esteves, Felipe; Carneiro, Jorge - In: The challenge of BRIC multinationals, (pp. 317-347). 2016

Purpose The purpose of this chapter is to offer instructors and students a real managerial dilemma faced by a large Brazilian company in the cosmetics industry as it ventures into the European arena after successful expansion in Latin America. Methodology/approach This is a teaching case for use...

Persistent link: https://www.econbiz.de/10015364951