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Students' trust, value and loyalty: evidence from higher education in Brazil
Sampaio, Cláudio Hoffmann; Perin, Marcelo Gattermann; … - In: Journal of marketing for higher education 22 (2012) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10009655113
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Modeling antecedents of student loyalty in higher education
Perin, Marcelo Gattermann; Sampaio, Cláudio Hoffmann; … - In: Journal of marketing for higher education 22 (2012) 1, pp. 101-116
Persistent link: https://www.econbiz.de/10009657715
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Marketing metrics : insights from Brazilian managers
Sampaio, Cláudio Hoffmann; Simões, Cláudia; Perin, … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 8-16
Persistent link: https://www.econbiz.de/10008907260
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Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia; Singh, Jaywant; Perin, Marcelo Gattermann - In: Industrial marketing management : the international … 51 (2015), pp. 59-68
Persistent link: https://www.econbiz.de/10011422737