Financial or tangible incentives are a strategy for improving health behaviours. The mechanisms of action of incentives are complex and debated. Using a multidisciplinary integrated mixed methods study, with service-user collaboration throughout, we developed a typology of incentives and their...

In recent years, researchers and health care professionals have shown an increasing interest in the health gain associated with breastfeeding and in the problems arising from bottle feeding. It seems that there has been an ideological shift towards the belief that breastfeeding is beneficial and...