Bodkin, Charles D.; Amato, Louis H.; Amato, Christie H. - In: Corporate Communications: An International Journal 20 (2015) 3, pp. 256-275
Purpose – The purpose of this paper is to explore influences of green advertising and social activism during one of the worst adverse public relations episodes in history: the British Petroleum (BP) Deep Water Horizon oil spill. Design/methodology/approach – The study uses self-congruency...
