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~subject:"Broadcast"
~subject:"Internet"
~type_genre:"Article in journal"
~type_genre:"Working Paper"
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88
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European research on management and business economics
1
Industrial and corporate change
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International journal of intellectual property management : IJIPM
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International journal of sport management and marketing : IJSMM
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Iranian economic review : journal of University of Tehran
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Japanese finance and industry : quarterly survey
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ECONIS (ZBW)
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1
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
2
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
4
High definition
television
: een technologische uitdaging voor meerdere industrieee͏̈n
Berns, Marc
-
1990
Persistent link: https://www.econbiz.de/10000801270
Saved in:
5
Media concentration and consumer product prices
Dukes, Anthony
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003156229
Saved in:
6
The economics of domestic cultural content protection in broadcasting
Bekkali, Mukhtar
(
contributor
);
Beghin, John C.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003333802
Saved in:
7
Lost on the web : does web distribution stimulate or depress
television
viewing?
Waldfogel, Joel
- In:
Information economics and policy : IEP
21
(
2009
)
2
,
pp. 158-168
Persistent link: https://www.econbiz.de/10003850282
Saved in:
8
Do
television
and radio destroy social capital? : evidence from Indonesian villages
Olken, Benjamin A.
- In:
American economic journal : a journal of the American …
1
(
2009
)
4
,
pp. 1-33
Persistent link: https://www.econbiz.de/10003914129
Saved in:
9
Do
television
and radio destroy social capital? : Evidence from Indonesian villages
Olken, Benjamin A.
-
2006
Persistent link: https://www.econbiz.de/10003382982
Saved in:
10
Lost on the web : does web distribution stimulate or depress
television
viewing?
Waldfogel, Joel
-
2007
Persistent link: https://www.econbiz.de/10003568938
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