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Hull, Kevin; Coffey, Amy Jo - In: Journal of media business studies 12 (2015) 1/2, pp. 138-151

Persistent link: https://www.econbiz.de/10011519113

Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481

Persistent link: https://www.econbiz.de/10012705106

Wiley, Kimberly; Evans, Marissa - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 878-900

Persistent link: https://www.econbiz.de/10013391987

Pashupati, Kartik; Kendrick, Alice - In: JMM : the international journal on media management 10 (2008) 4, pp. 158-178

Persistent link: https://www.econbiz.de/10003789762

Gentzkow, Matthew Aaron - In: The quarterly journal of economics 121 (2006) 3, pp. 931-972

Persistent link: https://www.econbiz.de/10003353200

Rizkallah, Elias G.; Razzouk, Nabil Y. - In: International business and economics research journal 5 (2006) 1, pp. 65-74

Persistent link: https://www.econbiz.de/10003319575

Saini, Anne Noyes - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 77-83

Persistent link: https://www.econbiz.de/10003810655

Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219

Persistent link: https://www.econbiz.de/10003860576

Waldfogel, Joel - In: Information economics and policy : IEP 21 (2009) 2, pp. 158-168

Persistent link: https://www.econbiz.de/10003850282

Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172

Persistent link: https://www.econbiz.de/10003880173