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~subject:"Broadcast"
~subject:"Werbewirkung"
~subject:"Wettbewerb"
~subject:"World"
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Broadcast
Werbewirkung
Wettbewerb
World
Fernsehen
1,973
Television
1,256
USA
326
Deutschland
313
Rundfunk
294
television
244
Germany
230
United States
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Fernsehprogramm
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Television programme
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Rundfunkpolitik
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Vogel, Harold L.
12
Corneo, Giacomo
8
Sjurts, Insa
8
Wilbur, Kenneth C.
7
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5
Brosius, Hans-Bernd
5
Fahr, Andreas
5
Bastian, Nicole
4
Beal, Virginia
4
Coate, Stephen
4
Olken, Benjamin A.
4
Waldfogel, Joel
4
Bellman, Steven
3
Crawford, Gregory S.
3
Kaut, Verena
3
Kempe, David
3
Kruse, Jörn
3
Romaniuk, Jenni
3
Rott, Armin
3
Varan, Duane
3
Xu, Linli
3
Acheson, A. L. Keith
2
Albarran, Alan B.
2
Aman, Hiroyuki
2
Avery, Rosemary J.
2
Beck, Hanno
2
Berg, Hartmut
2
Besen, Stanley Martin
2
Breuer, Christoph
2
Bruni, Luigino
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Cave, Martin
2
Cawson, Alan
2
Christopherson, Susan
2
Czygan, Marco
2
Dimmick, John W.
2
Eisenberg, Matthew
2
Ellinghaus, Uwe
2
Enderle, Gregor
2
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Großbritannien / Office of Communications
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Hans-Bredow-Institut
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UNESCO
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Bayerische Landeszentrale für Neue Medien
3
Deutsches Institut für Wirtschaftsforschung
3
National Bureau of Economic Research
3
Unabhängige Landesanstalt für das Rundfunkwesen
3
Arbeitsgruppe Kommunikationsforschung München
2
Frankfurter Institut für Wirtschaftspolitische Forschung / Kronberger Kreis
2
Kanada / Canadian Radio-Television and Telecommunications Commission
2
Kanada / Department of Supply and Services
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
British Broadcasting Corporation
1
Bundesverband Deutscher Zeitungsverleger
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Center for Economic Research <Tilburg>
1
Central Treaty Organization
1
Confederation of Indian Industry
1
Direktorenkonferenz der Landesmedienanstalten
1
Dr. Steve-Holger Ludwig <Firma>
1
Economic Council of Canada
1
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1
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1
Fachbereich Wirtschaftswissenschaften, Universität Duisburg-Essen
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Goldmedia GmbH Media Consulting & Research <Berlin>
1
Great Britain / Interim Action Committee on the Film Industry
1
Great Britain / Post Office
1
Grossbritannien / Central Office of Information / Reference Division
1
IP Deutschland GmbH <Köln>
1
Independent Television Authority
1
Industrie- und Handelskammer zu Lübeck
1
Institut für Integrationsforschung <Hamburg>
1
International Film and Television Council
1
John and Mary R. Markle Foundation
1
Kommission zur Ermittlung der Konzentration im Medienbereich
1
Medien-Rechtliches Symposium <1985, Hamburg>
1
National Radio Exhibition
1
Nomos Verlagsgesellschaft
1
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
7
The journal of media economics
7
Journal of marketing communications
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Working paper / National Bureau of Economic Research, Inc.
4
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
3
Arts and the market
3
Discussion paper / Centre for Economic Policy Research
3
Duisburger Arbeitspapiere Ostasienwissenschaften
3
European journal of marketing : EJM
3
Europäische Hochschulschriften / 40
3
Europäische Hochschulschriften / 5
3
Journal of marketing research : JMR
3
NBER Working Paper
3
NBER working paper series
3
Prometheus : critical studies in innovation
3
R / Rand Corporation
3
Reports and papers on mass communication
3
Schriftenreihe der Landesmedienanstalten
3
Statens offentliga utredningar : SOU
3
The economist
3
Bulletin / United States Department of Labor, Bureau of Labor Statistics
2
CESifo working papers
2
Die Ökonomie des Sports in den Medien
2
Discussion papers in economics and management / A / University of Reading, Department of Economics
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Information economics and policy : IEP
2
International and comparative broadcasting
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of sports economics
2
Journal of the Academy of Marketing Science
2
Konsum und Verhalten
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Munich Discussion Paper
2
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Source
All
ECONIS (ZBW)
382
USB Cologne (EcoSocSci)
9
EconStor
6
RePEc
1
Showing
1
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10
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398
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1
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
2
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
4
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
5
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
6
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
7
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
8
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
9
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
10
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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