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An exploration of shared services agreements within US local television markets
Hull, Kevin; Coffey, Amy Jo - In: Journal of media business studies 12 (2015) 1/2, pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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Television advertising and online shopping
Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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Portrayals of volunteering on U.S. television : a textual analysis
Wiley, Kimberly; Evans, Marissa - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 878-900
Persistent link: https://www.econbiz.de/10013391987
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It's the media, stupid: how media activity shapes public spending
Bruns, Christian; Himmler, Oliver - 2008
television stations. Instrumenting for the possible endogeneity of media activity to public spending, 2SLS results confirm a …
Persistent link: https://www.econbiz.de/10010264514
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Economia della televisione
Gambaro, Marco; Silva, Francesco - 1992
Persistent link: https://www.econbiz.de/10000885519
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Per una nuova riforma della RAI
Jacobelli, Jader (contributor) - 1992
Persistent link: https://www.econbiz.de/10000886322
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The economics of the network television industry
Franko, Layton W. - 1980
Persistent link: https://www.econbiz.de/10000887641