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Television advertising and online shopping
Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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Hörfunk und Fernsehen
Heinrich, Jürgen - 1999
Persistent link: https://www.econbiz.de/10000551090
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Herstellung und Verbreitung audiovisueller Informationen im Gemeinsamen Markt
Maggiore, Matteo - 1991
Persistent link: https://www.econbiz.de/10000336027
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Die Entwicklungsdynamik des europäischen Fernsehmarktes in den 90er Jahren
Meffert, Heribert - 1993
Persistent link: https://www.econbiz.de/10000339831
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The broadcast communications dictionary
Diamant, Lincoln (ed.) - 1989 - 3. ed., rev. and expanded
Persistent link: https://www.econbiz.de/10000127657
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World communications : press, radio, television, film
1964
Persistent link: https://www.econbiz.de/10000037332