The use of smartphones is generating large amounts of data. The term “big data” has become popular in describing a massive data, both structured and unstructured. Big data refers to high volume, high velocity, and high variety. This study used an inductive approach involving the distribution...

Rapid technological advancements have led to Smartphone revolution of becoming multifunctional personal devices. These smart phones are equipped with new features, including Internet access, cameras (pictures and videos) and MP3 players. The study examines the complex forces that influence and...