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~subject:"Bulgarien"
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Bulgarien
1995
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Advertising
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Advertising effects
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Bibliometrics
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Bibliometrie
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Bulgaria
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Consumer behaviour
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Fernsehwerbung
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Gender
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Geschlecht
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Handelbare Güter
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Internet marketing
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Online-Marketing
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Rules of origin
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Sport event
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Sportmarketing
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Sportveranstaltung
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Super Bowl advertising
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TV advertising
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Television advertising
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Tradables
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Ursprungsregeln
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content analysis
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female stereotypes
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gender portrayals
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male stereotypes
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Ziamou, Paschalina
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Journal of euromarketing
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ECONIS (ZBW)
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Selling exports to consumers in Bulgaria : attitudes taowards foreign products
Ziamou, Paschalina
(
contributor
)
- In:
Journal of euromarketing
7
(
1999
)
3
,
pp. 59-77
Persistent link: https://www.econbiz.de/10001404219
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