The bullwhip effect and production smoothing appear antithetical because their empirical tests oppose one another: production variability exceeding sales variability for bullwhip, and vice versa for smoothing. But this is a false dichotomy. We distinguish between the phenomena with a new...

We model a single-supplier, 73-store supply chain as a dynamic discrete choice problem. We estimate the model with transaction-level data, spanning 3,251 products and 1,370 days. We find two interrelated phenomena: the bullwhip effect and ration gaming. To establish the bullwhip effect, we show...

The bullwhip effect is the amplification of demand variability along a supply chain: a company bullwhips if it purchases from suppliers more variably than it sells to customers. Such bullwhips (amplifications of demand variability) can lead to mismatches between demand and production, and hence...