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The transition from products to solutions : external business model fit and dynamics
Ferreira, Fabiana Nogueira Holanda; Proença, João F.; … - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1093-1101
Persistent link: https://www.econbiz.de/10010223464
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Introduction to the IMM special issue on "Project marketing and the marketing of solutions" : a comprehensive approach to project marketing and the marketing of solutions
Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 36 (2007) 2, pp. 138-146
Persistent link: https://www.econbiz.de/10003431916
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Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 37 (2008) 3, pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
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A dynamics-based approach to solutions typology : a case from the aerospace industry
Ferreira, Fabiana Nogueira Holanda; Cova, Bernard; … - In: Industrial marketing management : the international … 58 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011549374