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~subject:"Bundling strategy"
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Bundling strategy
Consumer behaviour
38
Beziehungsmarketing
37
Konsumentenverhalten
36
Relationship marketing
36
Deutschland
21
Germany
21
Theorie
17
Theory
17
Customer satisfaction
11
Dienstleistungsqualität
11
Kundenzufriedenheit
11
Service quality
11
Kundenwert
10
Dienstleistung
9
Dienstleistungssektor
9
Lieferantenmanagement
9
Service industry
9
Supplier relationship management
9
Customer value
8
Estimation
8
Marketing
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Schätzung
8
Business services
7
Internet marketing
7
Online-Marketing
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Unternehmensdienstleistung
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Verbraucherzufriedenheit
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Arbeitszufriedenheit
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Information behaviour
6
Informationsverhalten
6
Instandhaltung
6
Kundenbindung
6
Maintenance policy
6
Advertising effects
5
Dienstleistungsmarketing
5
E-commerce
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Electronic Commerce
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Job satisfaction
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Leistungsbündel
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Wangenheim, Florian von
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Zimmer, Marcus
2
Evanschitzky, Heiner
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Grohmann, Marcella Maria
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Holzmüller, Hartmut H.
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Mustak, Mekhail
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Salonen, Anna
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Scholze, Christoph
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Schumann, Jan Hendrik
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Ulaga, Wolfgang
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Wangenheim, Florian V.
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Wangenheim, Florian v.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service research
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Remote Services : neue Formen der Internationalisierung von Dienstleistungen
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ECONIS (ZBW)
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Kundenbindungsmanagement von B2B-Lösungen
Zimmer, Marcus
;
Scholze, Christoph
;
Wangenheim, Florian von
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 109-130)
.
2010
Persistent link: https://www.econbiz.de/10008736881
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2
Business solutions as market signals that facilitate product sales
Zimmer, Marcus
;
Salonen, Anna
;
Wangenheim, Florian von
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 30-40
Persistent link: https://www.econbiz.de/10012421602
Saved in:
3
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
4
Service & solution innovation : overview and research agenda
Evanschitzky, Heiner
;
Wangenheim, Florian V.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 657-660
Persistent link: https://www.econbiz.de/10009273132
Saved in:
5
Ferngesteuerte Dienstleistungen : betriebswirtschaftliche Spezifika, Terminologie und Herausforderungen für das Management
Wünderlich, Nancy V.
;
Schumann, Jan Hendrik
; …
- In:
Remote Services : neue Formen der Internationalisierung …
,
(pp. 3-26)
.
2007
Persistent link: https://www.econbiz.de/10003495721
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