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~subject:"Bundling strategy"
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Bundling strategy
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Möller, Klaus
4
Schwab, Carsten
3
Kohtamäki, Marko
2
Möller, K. E. Kristian
2
Rajala, Risto
2
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Böhm, Eva
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Helander, Anton
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
Journal of the Academy of Marketing Science
1
Research paper / IPRI International Performance Research Institute gemeinnützige GmbH
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ECONIS (ZBW)
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System supplier's customer strategy
Helander, Anton
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 719-730
Persistent link: https://www.econbiz.de/10003507158
Saved in:
2
Making a profit with R&D services : the critical role of relational capital
Kohtamäki, Marko
;
Partanen, Jukka
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10009734093
Saved in:
3
Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
Saved in:
4
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
5
Autonomous vehicle solutions and their digital servitization business models
Leminen, Seppo
;
Rajahonka, Mervi
;
Wendelin, Robert
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014233884
Saved in:
6
Produktivität von Dienstleistungen
Möller, Klaus
(
ed.
);
Schultze, Wolfgang
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10014007825
Saved in:
7
Controlling produktbegleitender Dienstleistungen : Gestaltung und Anwendung im Maschinenbau
Möller, Klaus
;
Schwab, Carsten
- In:
Controlling : Zeitschrift für erfolgsorientierte …
20
(
2008
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10003613997
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8
Instrumente zur Quantifizierung des Kundennutzens als Basis für die Preisfindung bei hybriden Produkten
Ahlert, Dieter
;
Heußler, Tobias
;
Michaelis, Manuel
; …
- In:
Controlling : Zeitschrift für erfolgsorientierte …
20
(
2008
)
8/9
,
pp. 473-479
Persistent link: https://www.econbiz.de/10003746891
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9
Erfolgreiche Gestaltung von Leistungsbündeln - Entwicklung, Kalkulation und Preisbildung für produktbegleitende Dienstleistungen
Möller, Klaus
;
Schwab, Carsten
-
2007
Persistent link: https://www.econbiz.de/10013437737
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