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The role of complementarity and partner brand price level in new product introduction strategy using bundle offers : a study on the quality perception of bundle components
Khandeparkar, Kapil
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2014
Persistent link: https://www.econbiz.de/10010242060
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The role of complentarity and partner price level in new product introduction strategy using bundle offers : a study on the quality perception of bundle components
Khandeparkar, Kapil
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 992-1000
Persistent link: https://www.econbiz.de/10010437696
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