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The transition from products to solutions : external business model fit and dynamics
Ferreira, Fabiana Nogueira Holanda; Proença, João F.; … - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1093-1101
Persistent link: https://www.econbiz.de/10010223464
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Determinants of customer price sensitivity : an empirical analysis
Dominique-Ferreira, Sérgio; Vasconcelos, Helder; … - In: The journal of services marketing 30 (2016) 3, pp. 327-340
Persistent link: https://www.econbiz.de/10011524411
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A dynamics-based approach to solutions typology : a case from the aerospace industry
Ferreira, Fabiana Nogueira Holanda; Cova, Bernard; … - In: Industrial marketing management : the international … 58 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011549374