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Exploring the interrelationship among patterns of service strategy changes and organizational design elements

Gebauer, Heiko; Fischer, Thomas; Fleisch, Elgar - In: Journal of service management 21 (2010) 1, pp. 103-129

Persistent link: https://www.econbiz.de/10003964402

Exploitation or exploration in service business development? : insights from a dynamic capabilities perspective

Fischer, Thomas; Gebauer, Heiko; Gregory, Mike; Ren, … - In: Journal of service management 21 (2010) 5, pp. 591-624

Persistent link: https://www.econbiz.de/10008749728

Service strategies in product manufacturing companies

Gebauer, Heiko; Bravo Sánchez, Carlos; Fleisch, Elgar - In: Business strategy series 9 (2008) 1, pp. 12-20

Persistent link: https://www.econbiz.de/10003930397

Strategische Ausrichtung des Servicegeschäfts in produzierenden Unternehmen

Hildenbrand, Katharina; Gebauer, Heiko; Fleisch, Elgar - In: Erfolgreich mit After Sales Services : …, (pp. 73-94). 2006

Persistent link: https://www.econbiz.de/10003327446

Erfolg im Service durch adäquate Organisationsstruktur

Pütz, Felix; Gebauer, Heiko; Fleisch, Elgar - In: Industrie-Management : Zeitschrift für industrielle … 24 (2008) 5, pp. 37-40

Persistent link: https://www.econbiz.de/10003761302

Dienstleistungsstrategien in Investitionsgüterunternehmen

Gebauer, Heiko; Benke, Philipp; Fleisch, Elgar - In: Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; … 103 (2008) 12, pp. 865-869

Persistent link: https://www.econbiz.de/10003790042

An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue

Gebauer, Heiko; Fleisch, Elgar - In: Industrial marketing management : the international … 36 (2007) 3, pp. 337-348

Persistent link: https://www.econbiz.de/10003450768

Understanding products as services : how the internet and AI are transforming product companies : with 66 actionable product-service patterns$by hFelix Wortmann (University of St. Gallen, Switzerland), Heiko Gebauer (Linköping University, Sweden), Claudio Lamprecht (Strategy&, Switzerland) and Elgar Fleisch (ETH Zurich, Switzerland)

Wortmann, Felix; Gebauer, Heiko; Lamprecht, Claudio; … - 2024 - First edition

In the realm of global commerce, Europe has long been renowned for its exceptional hardware products, dominating markets with its machine tools and luxury automobiles. However, it has lost the Internet game and consumes almost all Internet services from the USA and has China on the rise in all...

Persistent link: https://www.econbiz.de/10015045519

Identifying service strategies in product manufacturing companies by exploring environment strategy configurations

Gebauer, Heiko - In: Industrial marketing management : the international … 37 (2008) 3, pp. 278-291

Persistent link: https://www.econbiz.de/10003713062

Die Transformation vom Produzenten zum produzierenden Dienstleister

Gebauer, Heiko - 2004

Persistent link: https://www.econbiz.de/10002006775