"Preface It is plain and simple: Big Data and business analytics are hot! Whether the cover of the October 2012 Harvard Business Review, the December 2012 MIT conference on "Big Data: The Management Revolution," or the January 2013 issue of KMWorld, these emerging areas will continue to gain...

ch. 1. Architecting the enterprise via big data analytics / Joseph Betser and David Belanger -- ch. 2. Jack and the big data beanstalk : capitalizing on a growing marketing opportunity / Tim Suther, Bill Burkart, and Jie Cheng -- ch. 3. Frontiers of big data business analytics : patterns and...