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Strategisches Management
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Marketing strategies that make entrepreneurial firms recession-resistant
Pearce, John A.
- In:
Journal of business venturing
12
(
1997
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10001221903
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Strategies to prevent economic recessions from causing business failure
Pearce, John A.
;
Michael, Steven C.
- In:
Business horizons
49
(
2006
)
3
,
pp. 201-209
Persistent link: https://www.econbiz.de/10003322967
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