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Effects of recessions on advertising expenditures : an exploratory study of economic downturns in nine developed nations
Picard, Robert G.
- In:
The journal of media economics
14
(
2001
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10001556550
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Weathering a recession : effects of size and diversification on newspaper companies
Picard, Robert G.
;
Rimmer, Tony
- In:
The journal of media economics
12
(
1999
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10001356369
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