Ensign, Prescott C.; Robinson, Nicholas P. - In: Journal of Research in Marketing and Entrepreneurship 18 (2016) 1, pp. 2-13
Purpose This case aims to illustrate the hurdles that a young venture might experience in the early stages of its life cycle and showcase how managers must use ingenuity to climb over obstacles. Design/methodology/approach The case is based on interviews with the founders and additional...
