Ethical trade, involving corporate codes of conduct for sites of production, has become a key means through which labour in retailers global supply chains is regulated. Yet, there is evidence to suggest that retail corporations vary markedly in their approaches to ethical trade and that such...

This article presents a theoretically informed consideration of the role of ethical campaigning in shaping organizational practices of power and authority in global production networks (GPNs). It does so through a focus on responsibility, and the ways in which ethical consumption is challenging...