Purpose – The purpose of this paper is to develop a single code of ethics that could be used regardless of the venue or specialty of the marketing professional. The paper first provides a literature review of research in the areas of ethics pertaining to marketing professionals. Then a review...

Investigates the ethical decisions and values ofentrepreneurs during the founding of new ventures, andcompares the ethicsand values of entrepreneurs with society in general. Semi-structured interviewswere conducted with ten successful business founders. The interviews werestructured by the...