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The relevance of responsibility to ethical business decisions

Murphy, Patrick E. - In: Journal of business ethics : JOBE 90 (2009), pp. 245-252

Persistent link: https://www.econbiz.de/10003986857

Marketing ethics

Murphy, Patrick E. - In: Marketing theory : a student text, (pp. 83-98). 2010

Persistent link: https://www.econbiz.de/10003950811

An ethical basis for relationship marketing: a virtue ethics perspective

Murphy, Patrick E.; Laczniak, Gene R.; Wood, Graham - In: European Journal of Marketing 41 (2007) 1/2, pp. 37-57

Purpose – The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach. Design/methodology/approach – The approach is a conceptual one providing a background on relationship marketing from both American and European perspectives....

Persistent link: https://www.econbiz.de/10014722377

Ethics in marketing : international cases and perspectives

Murphy, Patrick E.; Laczniak, Gene R.; Prothero, Andrea - 2012

Persistent link: https://www.econbiz.de/10009491926

Corporate social responsibility and corporate social irresponsibility : introduction to a special topic section

Murphy, Patrick E.; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 66 (2013) 10, pp. 1807-1813

Persistent link: https://www.econbiz.de/10009772366

Stakeholder theory and marketing : moving from a firm-centric to a societal perspective

Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 284-292

Persistent link: https://www.econbiz.de/10009679199

Ethics and corporate social responsibility for marketing in the global marketplace

Enderle, Georges; Murphy, Patrick E. - In: The SAGE handbook of international marketing, (pp. 504-531). 2009

Persistent link: https://www.econbiz.de/10003792181

Normative perspectives for ethical and socially responsible marketing

Laczniak, Gene R.; Murphy, Patrick E. - 2009

Persistent link: https://www.econbiz.de/10003876280

Marketing ethics and CSR in marketing : research challenges for the next decades

Laczniak, Gene R.; Murphy, Patrick E. - In: Handbook on ethics and marketing, (pp. 1-14). 2015

Persistent link: https://www.econbiz.de/10011301249

Ethics in marketing : international cases and perspectives

Murphy, Patrick E.; Laczniak, Gene R.; Harris, Fiona - 2017 - Second edition

Persistent link: https://www.econbiz.de/10011586737

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