During the last decade, Competitive Intelligence (CI) has graduated from a simple data gathering exercise through industry/competitor analysis and has become a core capability for the strategic decision makers. Competitive intelligence is no more a tactical decision, it has strategic orientation...

Depending upon the public opinion about the social, economic and ethical aspects of advertising, the marketers and the public policy makers should take different stances on how advertising should be treated. The study has analyzed in detail the public response to the issues like: ‘Targeting...