Purpose – Knowledge‐intensive firms are growing in importance yet there are few tools to help managers to analyze and improve their performance, which this paper aims to describe. Design/methodology/approach – This paper builds on Michael Porter's strategic frameworks for industrial firms....

Purpose – The purpose of this paper is to describe four levers that managers can use to effectively implement strategy. Design/methodology/approach – Draws on the performance management literature, in particular Simons' levers of control framework, to describe and illustrate practical...

Purpose – Researchers Kim and Mauborgne argue that firms seeking to grow in mature markets need to create new buyer value, thereby entering Blue Ocean markets, where they don't have rivals. In contrast, firms fighting rivals in bloody, Red Oceans will struggle to remain profitable. To...