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"This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher
Persistent link: https://www.econbiz.de/10008934864
"The book explores different aspects of the IoT applications within business settings, ranging from monitoring, information sharing, collaboration, data analytics, and related topics. Additionally, this book explores the impact of the IoT on business operations, business models, and...
Persistent link: https://www.econbiz.de/10011644743
This book supplements course instruction and student research with quality articles focused on key issues concerning technology in business. Containing over 30 chapters from authors across the globe, these selected readings in areas such as e-business, mobile marketing, and information resources...
Persistent link: https://www.econbiz.de/10011726546
1. E-consumer behaviour / M. Bourlakis, S. Papagiannidis, Helen Fox -- 2. Putting the human back into e-business / Khalid Aldiri, Dave Hobbs, Rami Qahwaji -- 3. The driving forces of customer loyalty / T. Cheng, L. Lai, A. Yeung -- 4. E-business decision making by agreement / William Tastle,...
Persistent link: https://www.econbiz.de/10011726731
Small and medium-sized enterprises (SMEs) play a critical role in rejuvenating and sustaining the modern economy, generating substantial employment and serving as important innovation engines for the global economy. This book aims to spread research conducted on SMEs internationally and place it...
Persistent link: https://www.econbiz.de/10011726817
"This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011726998