When faced with increasing disruption, how do you reinvent your business model? Most firms fail to innovate their business model because they continue to do the same things that have made them successful in the past. Managers listen carefully to customers, invest in existing businesses, and...

1. Disruption is on the way -- 2. Understanding how professionals work -- building blocks for the future -- 3. Reactions to disruption -- 4. The Professional Service Community – the way forward -- 5. Foundations of the successful professional community -- 6. Fieldwork – Monday morning actions.

At the level of a cognitive schema, a business model is a mental map of a firm’s value-creating, value-delivering, and value-capturing activities and the linkages between them. An important question in the study of business models as cognitive schemas is whether and how schemas differ across...