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Servitization : disentangling the impact of service business model innovation on manufacturing firm performance

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Steering manufacturing firms towards service business model innovation

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Servitization : disentangling the impact of service business model innovation on manufacturing firm performance

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Steering manufacturing firms towards service business model innovation : embracing indicators that reflect market performance

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Servitization : Disentangling the Impact of Service Business Model Innovation on the Performance of Manufacturing Firms

Visnjic, Ivanka; Van Looy, Bart - 2021

As manufacturing businesses compete in an ever more competitive and global economy where products get easily commoditized, innovating by adding services to the core product offering has become a highly popular strategy. Contrary to the expected strategic and economic benefits, recent findings...

Persistent link: https://www.econbiz.de/10013250575