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Journal of business-to-business marketing
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Business models in the business-to-business and business-to-consumer worlds : what can each world learn from the other?
Stott, Ryan Neill
;
Stone, Merlin
;
Fae, Jane
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 943-954
Persistent link: https://www.econbiz.de/10011596915
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Reciprocating business model innovation : how client and supplier models interact
Stone, Merlin
;
Aravopoulou, Eleni
;
Stott, Ryan
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012623622
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